The idea behind this technique is for your website to attract some of the traffic that comes to authoritative sites to promote lead generation and sales. It helps boost your rankings on major search engines for guest posting sites, as having high-quality backlinks pointing back to your website enhances its reputation.
Plus, ranking at the top of search results has become difficult lately. One of the key factors in the process involves gauging how high your domain authority (DA) is and how many websites refer to your content and consider it authoritative. You can improve these metrics by contributing guest postsing services and driving backlinks, which helps rank your content and website higher faster.